The USAID Center for International Disaster Information (“USAID CID) seeks Public Service Announcement (“PSA”) entries that illustrate how to donate responsibly when supporting disaster relief overseas. Specifically, we are looking for your print, video and digital image entries to inform and engage the public on effective donations which showcase your bold thinking, originality and creative ideas.
PSAid challenges college students to create advertisements that illustrate how to donate responsibly when supporting disaster relief overseas, and build support for relief work carried out by well-established US-based international disaster relief organizations. Students compete to have their work displayed in national publication and on TV.
- Entries due: March 28, 2019
- Winners in each category announced: On or about April 15, 2019.
The official Contest Rules and Guidelines are available at www.PSAid.org. All entrants must read and understand these guidelines for their entry to be valid. Entrants must submit original work; entries that have previously won awards are not eligible.
In addition, PSAid winners will gain valuable career experience in a creative, competitive, public platform and deliver critical messaging nationwide.
No. Although we have found that students are more engaged and inclined to participate in this opportunity when it is presented on a course syllabus, students may feel free to submit contest entries independently and outside of a formal course.
SUBMISSION GUIDELINES & JUDGING
The steps for entering are:
- Register as an Individual Contestant or for groups, designate a group leader and the group leader will register the group at www.PSAid.org.
- Create your PSA.
- Upload the PSA to www.PSAid.org.
- If a print/banner ad submission, follow the formatting guidelines for your PSA specified here.
- If a video submission, it must be in one of the specified formats listed here.
- If a digital image submission, be certain to upload both required formats and to follow the formatting guidelines for your PSA specified here.
- Submit the required registration information online. This includes basic information and the release authorizations from actors or/and owners of proprietary material within the PSA.
- Contest administrators review and approve the registration information and PSA for completeness. If there are problems or issues with any part of the submission, the contestant(s) will be notified in order for necessary adjustments. The PSA entry will not be displayed on the website until all materials are in order.
- When the submission period ends, the judges review all the PSAs and select three winners in each category.
- Registration and certification information
- Any applicable personal release forms
All items are completed online at www.PSAid.org. A .pdf copy of these forms is available on the Resources page of website. All items are due no later than 11:59 PDT on March 28, 2019.
For contestants who desire to work in teams, entries may be submitted as a group. There is no limit to the number of group members, but the group leader must register all members at www.PSAid.org. First, teams should designate a group leader who will register on the Web site as a Contestant. At registration, the leader should select “group entry.” A group name will be selected through the submission form.
- Content regarding domestic disasters – the focus is specific to international disaster response
- Any disparaging remarks, questionable content or specific product names
- Any request for viewers to send donations to the USAID CIDI. USAID CIDI does not accept donations
- A word of caution about too much focus on material donations – keep your message clear and don’t rely on past entries to guide your submission
- Entrants should not have any trademark products displayed in their PSAs.
The USAID Center for International Disaster Information (CIDI) will vote in a preliminary round for the finalists each of three categories: Best Print PSA, Best Video PSA and Best Digital Image PSA. After staff selects finalists in each category, a panel of external judges will vote in a final round for the 1st, 2nd and 3rd place winners.
The judges will review all entries for overall impact, originality, memorable content, delivery/artistic skill, and clear and concise messages. The judges are looking for the entries that best convey both the importance and the impact of appropriate international disaster relief. The judges’ decisions are final.
SUBMISSION DESIGNS, CATEGORIES & SPECIFICATIONS
- PSAs should inform the public of how to best help international disaster survivors.
- Ideally, PSAs should build on the interest of people ready to donate to an international disaster relief effort and demonstrate how they can channel their interest into optimal (monetary) donations.
- Monetary donations are the fastest and best way to provide effective relief to international disaster survivors.
- Material donations like canned food, bottled water and used clothing, take time and money to transport, rarely meet survivors’ urgent needs, and often interfere with onsite professional relief efforts.
- One of the biggest misconceptions about international disaster relief is that goods and products are urgently needed after a disaster. Supplies, particularly food and clothing, can almost always be purchased locally. Local procurement provides the triple advantage of stimulating local economies, ensuring that supplies arrive quickly and reducing transportation and storage costs. Also remember that certain foods, particularly in famine situations, can make survivors ill.
- The public’s help is crucial, and appropriate forms of giving (monetary) can make a lasting and positive impact in an international disaster situation.
- When choosing a charity to give to, always select well-established, recognized international disaster relief agencies with a track record of providing relief, with program professionals on-site and the capacity to provide assistance to those who need it most.
- And remember, it isn’t about telling people what NOT to do – but rather to take their good intentions and interest and inform them of the best ways to help when disaster strikes.
The print submission requirements are that two formats are submitted: a print publication full page advertisement and a website banner advertisement version.
- For the print ad, the file name should be: Print_LastName_FirstName_2019
- Print PSAs should be an 8”x10” image as an EPS or InDesign file with a minimum of 300 DPI resolution – you also must include a JPG copy of your PSA to be viewed by judges and the public on the website.
- The JPG should be 72 DPI and with maximum dimensions of 1350 x 900 px (or 900 x 1350 px). We recommend exporting the final JPG (following the above guidelines) directly from the EPS file to ensure minimal loss of quality. It is important to note that the competition judges and the public will only view the web JPG version of your entry – this is the version the judges will vote on, which will ultimately determine a winner. Please be sure that the final JPG image is readable and clear.
- Print ads should be in CMYK color space
- All images and fonts should be embedded
- For the banner ad, the file name should be: Banner_LastName_FirstName_2019
- The website banner ad should be a JPG sized at 300 x 250 px
All print submissions must include CIDI and USAID logos. Print advertisement packages should be designed to be placed successfully as a full-page PSA in a national magazine or newspaper.
Only use images from google that are listed as “Labeled for reuse with modification.” You do this by entering your search term and clicking “Search tools” in the Google menu. Then click “Usage rights.” Finally, click “Labeled for reuse with modification.”
- MP4, MPEG or MPG file format
- Encoded as H.264
- Screen resolution of 640 x 480 px
- 15 frames per second
- not to exceed 40MB
High resolution video entries should be submitted as MP4, MPEG or MPG file format, and should not exceed 1GB (1000 MB) in size.
- The file name should be: DigitalImage_LastName_FirstName_2019
- Digital image dimensions must be 1600 x 800 px and exported at 72 PPI.
- A static digital image entry should be submitted as a JPG or PNG, while an animated digital image entry should be submitted as a GIF no larger than 8 MB.
- The original design file (Ai, EPS, PSD, etc.) should be included and all linked images and fonts must be embedded or packaged.
- The information should be clear and accurate
- You must use the data provided to ensure the message is clear and on track
- All digital image submissions must include USAID CIDI and USAID logos.
ABOUT THE CENTER FOR INTERNATIONAL DISASTER INFORMATION (CIDI)
- Financial contributions are easily convertible to meet the international disaster survivors’ specific and immediate needs.
- Cash is more efficient, allowing purchases to be made quickly and locally at a bulk discount, and at lower transportation and distribution costs.
- Monetary donations allow for purchases that are fresh and familiar to survivors, and that are nutritionally, culturally and environmentally appropriate. Monetary donations also support fragile local economies and enable local markets to recover more rapidly.
Cash donations save money by helping aid groups avoid delays and steep transportation and administrative costs associated with material donations. CIDI offers helpful information for contestants on their website. Contestants should review information both at www.PSAid.org and www.cidi.org.