Step One: Learn why Cash is Best!
Here’s a quick guide to the contest and additional information on why donating cash is better than donating material goods.
Step Two: Choose your category.
![](https://www.psaid.org/wp-content/uploads/PSAid-Icons__PRINT_V2.png)
An ad that can appear in a magazine, newspaper, or on a poster or sign
![](https://www.psaid.org/wp-content/uploads/PSAid-Icons__DIGITAL_V2.png)
A short (10 seconds or less) animated image with no sound
![](https://www.psaid.org/wp-content/uploads/PSAid-Icons__VIDEO_V2.png)
Must be exactly 15 or 30 seconds in length and filmed and edited in high resolution (HD)
Step Three: Create your PSA.
What do the best entries have in common? Regardless of category, they all: a) clearly articulate why giving monetary donations (i.e. cash) to aid groups working on the ground is better than providing material donations; b) specifically mention “international disasters”; c) instruct the viewer to visit the Center for International Disaster Information (CIDI) website; and d) use the proper CIDI and USAID logos (logos can be found here).
Check out these examples of what we do and don’t want to see in your entries.
![](https://www.psaid.org/wp-content/uploads/PSAID_Design-Examples-1-1.png)
![](https://www.psaid.org/wp-content/uploads/PSAID_Design-Examples-2-1.png)
Step Four: Register and submit.
All contestants (regardless of whether you are entering as an individual or group) must complete a registration, certification, and release form. Please note that if you are entering as a group, only the designated group leader will submit the group’s PSA.