Public Service Announcements for International Disasters

Description:  Don't play a guessing game.

Description:  This TV Commercial puts target audience in the shoes of the disaster victim. We are depicting clearly, the absurdity of paying higher fee for handling the donations, more than the donations itself. Target audience is asked to think logically and see the whole picture, ended with a call to action to donate cash, if they really want to help.(less)

Description:  Icons of aid are shown resulting from a cash donation behind the girl. There is a brief explanation and link to the CIDI website.

Description:  A campaign aimed towards educating the public about the importance of sending cash to international disaster victims in need.

Description:  don't send cans to people without can-openers

Description:  Cash is clearly best because it can provide disaster victims with the specific materials they need.

Description:  A concise, clear message directly comparing the cost of shipping canned goods to the number of people affected if cash were sent instead. This, coupled with my video submission, will serve as comprehensive print and motion campaign for the Center for International Disaster Information.(less)

Description:  A concise, clear message directly comparing the cost of shipping canned goods to the number of people affected if cash were sent instead. This, coupled with my print submission, will serve as comprehensive print and motion campaign for the Center for International Disaster Information.(less)

Description:  A warning label with the undesirable side effects of donating material or canned goods.

Description:  The purpose of this PSA is to emphasize that sending cash is more timely and cost efficient than sending packages. We aimed for a more contemporary look in order to reach a younger audience and also to keep the message simple: Send cash instead.(less)